Using Ericsson’s advanced cloud-native solutions, the cloud transformation will create a smarter digital backbone for the region, allowing it to adapt in real time, automate operations and deliver a more personalised experience to its customers.

As a result of the partnership, the move has helped e& launch new services faster, unlock 5G potential and expand technologies such as the IoT, AI and cloud-based enterprise solutions.

Under the agreements, e& UAE, the telecom arm of e&, will deploy cloud-native products and solutions powered by Ericsson’s Cloud Native Infrastructure Solution (CNIS) from its Cloud Software and Services portfolio. 

e& UAE SVP revenue management and network automation, Ali Khalfan Ali Al Shamsi, said: “By advancing our core and monetisation stack with Ericsson’s cloud-native platforms, e& UAE will bring 5G Standalone services to market faster, introduce plans with different service levels for subscribers, and automate activation at scale. 

“Convergent charging, centralised policy and enhanced signalling together strengthen performance, resilience and customer experience across our nationwide network.”

Petra Schirren, president of Ericsson Gulf at Ericsson Europe, Middle East and Africa, added: “These agreements build on our long-standing partnership with e& UAE to drive the next phase of its network evolution. 

“Our cloud-native solutions will empower e& UAE with the agility and efficiency needed to meet the demands of an increasingly digital world, while unlocking new opportunities for growth.”

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