As a result, Westcon will deploy direct sales teams in key regions to engage partners and customers, while Nokia will provide technical expertise on its solutions to support these efforts.

The two companies will work together on sales, track opportunities and partner on key deals.

The partnership also includes joint marketing events aimed at increasing awareness and demand for Nokia’s portfolio in the MEA region.

“Our strengthened collaboration with Nokia in the MEA region exemplifies the strategic partnerships that we are increasingly forging with vendors,” said David Grant, CEO at Westcon-Comstor. 

“As the channel evolves, driving more distribution-led business is one of our key priorities and this agreement illustrates how we are adding ever greater value in line with our commitment to partner success.”

“This enhanced partnership with Nokia marks a significant step forward in our commitment to delivering cutting-edge technology solutions in the MEA region,” said Rakesh Parbhoo, executive vice president, Middle East and Africa at Westcon-Comstor. 

“By combining Nokia’s innovation with Westcon-Comstor’s channel expertise, we are creating new opportunities for partners to grow and succeed.”

“We are excited to strengthen our collaboration with Westcon-Comstor to bring Nokia’s industry-leading fixed, IP and optical network solutions to the partners across MEA,” said Kamal Ballout, head of enterprise and partners for network infrastructure, Middle East and Africa at Nokia. 

“Their deep market reach and proven ability to deliver value to partners make them an ideal ally. Together, we will help deliver the breadth of connectivity expertise, performance and security our customers need in the region.”

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