AI

Salesforce pledges $15bn for AI innovation in San Francisco

14 October 2025
2 minutes
Salesforce has unveiled plans to invest $15 billion in San Francisco over the next five years, “reinforcing the city’s status as the world’s AI capital”.
Salesforce CM.png
Salesforce CM.png

The investment fund a new AI Incubator Hub on Salesforce’s San Francisco campus, supporting workforce training.

The company’s new AI Incubator Hub will support early-stage start-ups developing transformative AI applications.

“San Francisco is a city of innovation, talent, and vision,” Salesforce CEO and chair Marc Benioff said.

“This $15 billion investment reflects our deep commitment to our hometown-  advancing AI innovation, creating jobs, and helping companies and our communities thrive in this incredible new era.”

He added: “We’re investing in the future of San Francisco and leading the next great technology transformation – where humans and AI work together to drive productivity, growth, and meaningful change.”

The investment follows the technology giant, recently cutting 4,000 customer support jobs and replaced them with AI agents.

“I was able to rebalance my headcount on my support,” Benioff said. “I’ve reduced it from 9,000 heads to about 5,000, because I need less heads.”

Recently, the company also unveiled plans to invest $1bn in Mexico to boost AI and digital skills growth, in a move to expand the company’s regional operations, accelerate AI adoption, and develop local digital talent as part of its broader global growth strategy.

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