Recently, it was reported that Amazon, Oracle, T-Mobile, Ericsson, Meta, and TCS were among the companies that have made a raft of job cuts to improve their cost positions.

Salesforce and Telstra also revealed workforce reductions as part of their own moves to restructure and increase investment in AI.

Salesforce

Just today [10 February 2026] it was reported Salesforce has quietly eliminated around 1,000 positions this month,

The cuts are said to have impacted staff in marketing, product management, data analytics and the firm’s Agentforce AI product unit, Business Insider has reported.

The move comes as US technology firms continue to reorganise their operations and invest more in artificial intelligence development.

Recently, Salesforce CEO Marc Benioff has previously stated that the company had already eliminated about 4,000 customer support positions, claiming that expanding AI capabilities were lowering the need for large support teams.

However, Benioff later backtracked on the role of AI in the workplace, claiming the tool “doesn’t have a soul” and “it’s not that human connectivity”.

Telstra

Over 200 roles at Telstra are set to be cut, as the telecoms giant expands its use of AI and transfers some positions to India.

Staff had been informed “about proposed changes to its workforce, including reducing roles where work is no longer needed, and moving some work to the joint venture (JV) team in India”, ​according to The Guardian.

​Should the plan go ahead, the spokesperson said affected employees would be supported to seek alternative roles within Telstra or Accenture, which the company partnered with in a $700 million joint venture, or would be given “access to our leading career transition program and retrenchment benefits”.

​“These changes would see the JV use Accenture’s global capabilities, advanced AI expertise and specialist hub in India to deliver Telstra’s data and AI roadmap more quickly,” the spokesperson added.

​“We anticipate that over time this would result in improved cost efficiencies and bring an enhanced experience to Telstra’s customers.​

Last year, Telstra revealed it would cut its enterprise division by 2,800 jobs. Additionally, in May 2025, Telstra stated that “AI efficiencies” would enable it to reduce staff numbers by 2030.

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