Dohaney brings a wealth of experience spanning technology, media, and global business operations. Early in her career, she held senior leadership roles at News Corp and Dow Jones, before taking the helm at Orb Group in March 2024.
During her tenure at Orb, she led the modernisation of a global technology platform, secured multi-million-dollar investment, and drove triple-digit growth in shareholder value.
“Kate is a proven leader with a wealth of experience, and I look forward to welcoming her as CEO of giffgaff,” said Lutz Schüler, CEO of Virgin Media O2.
“She joins at a truly exciting time for the company following its recent expansion into the broadband market and I am confident she will lead the organisation with the heart and tenacity the brand was built on.”
Dohaney said: “Being appointed to lead such a dynamic and bold organisation within the UK telecoms sector is a real privilege. giffgaff is known for doing things differently, something I passionately believe in, and I’m excited to get started, driving the next chapter of growth for the business.”
Her appointment comes as giffgaff expands beyond mobile, entering the broadband market with full fibre fixed services across Northwest England, Yorkshire and the Humber, East Midlands, the North East, Scotland, Southwest England, Wales, and the West Midlands.
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