As a result, the UK has become the first country in Europe to go live with Direct to Cell satellite mobile data connectivity, allowing customers to stay connected in areas with no traditional mobile coverage, known as ‘not-spots’.

The service is the result of a UK-first partnership with SpaceX, using Starlink’s low-Earth-orbit satellites to deliver connectivity directly to mobile devices via O2’s licensed mobile spectrum from space, increasing the telecom giant’s UK land coverage from 89% to 95%.

The new service is designed to improve O2’s existing mobile network, automatically connecting customers when traditional coverage is unavailable, also helping customers stay connected whilst travelling and in rural, coastal and remote areas.

Virgin Media O2, CEO, Lutz Schüler, said: “This is a defining moment for UK mobile connectivity and a statement of our intent to keep innovating and ensure our customers can stay connected no matter where they are. By launching O2 Satellite, we’ve become the first operator in Europe to launch a space-based mobile data service that, overnight, has brought new mobile coverage to an area around two thirds the size of Wales for the first time. 

“We already have the UK’s largest 5G+ footprint and we’re not standing still, investing heavily this year in our mobile network to give O2 customers a brilliant, reliable service that they can depend on.”  

Digital Economy minister, Baroness Lloyd, said: “This is a major achievement for the UK and demonstrates leadership in next-generation connectivity.  Being the first in Europe to launch direct-to-device satellite data services puts the UK firmly at the forefront of mobile innovation.  O2 Satellite is a boost for growth and connectivity and a strong signal of the UK’s leadership in the global digital economy.”  

Starlink Commercial Sales, VP, Stephanie Bednarek, continued: “Delivering Starlink Direct to Cell in partnership with Virgin Media O2 underscores the importance of keeping people connected no matter where they are. For the first time, millions of people across the UK will have access to data, voice and video through apps, and messaging in remote areas where terrestrial coverage isn’t available.”