Bai Keke, VP of ZTE, explained how the brand is positioning gaming as a cultural entry point to connect with Gen Z audiences, helping the nubia Neo series deliver 300% revenue growth in 2025 across markets such as Southeast Asia and Latin America. By combining esports heritage, accessible “champion-level” gaming hardware like the nubia Neo 5 GT, and AI-powered features including a gaming copilot, the company is aiming to differentiate in a crowded handset market while building a global ecosystem around youth gaming culture.
ITW Asia 2026
ITW Asia brings together the whole connectivity and digital infrastructure industry to get business done. Join 1700+ leaders from carriers, MNOs, cloud solution providers, hyperscalers, content service providers, data centres, satellite operators, investors, regulatory authorities and more, to define the future of connectivity in Asia.
