AI

Vertiv and PNY to boost AI infrastructure in EMEA

16 October 2025
3 minutes
The new distribution partnership between Vertiv and PNY will accelerate AI infrastructure deployments across EMEA to support the delivery of validated high-density AI solutions.
Amber Jackson

Senior Reporter

Jérôme Bélan, CEO at PNY EMEA (left) and Alex Brew, vice president of EMEA regional sales at Vertiv
Jérôme Bélan, CEO at PNY EMEA (left) and Alex Brew, vice president of EMEA regional sales at Vertiv

Vertiv and PNY plan to work together to provide comprehensive power and cooling infrastructure solutions based on Vertiv’s validated reference designs for the latest AI platforms. It will also support System Integrators and resellers in accelerating AI adoption across the EMEA region, the companies said.

The distribution agreement will see channel partners now able to source complete solutions from PNY that include Vertiv’s high-density power and cooling solutions. These are designed to support the Nvidia GB200 NVL72 platform and the GB300 NVL72 platform – both of which Vertiv has comprehensive cooling architecture for. Vertiv said this approach offers a clear blueprint for deploying the necessary infrastructure for today’s GPU-intensive workloads.

“The transformative growth of AI workloads demands an ecosystem approach to help customers scale efficiently while maintaining optimal performance,” said Alex Brew, vice president of EMEA regional sales at Vertiv.

“By combining our critical power and cooling portfolio with PNY’s expertise in NVIDIA-based solutions, we are empowering System Integrators across EMEA to build accelerated, high-density and energy efficient AI environments for their customers.”

The news comes at a time where continued AI demand is placing power pressures on the data centre industry, given the need for high-density critical infrastructure. Vertiv and PNY’s partnership is designed to simplify the complex process of deploying AI infrastructure with System Integrators with a validated and streamlined path.

Both companies also hope to make it easier for customers to acquire and deploy compute, validate solutions for AI projects, reduce deployment risks and improve efficiencies.

“The complexity of today’s AI computing landscape requires seamless collaboration,” said Jérôme Bélan, CEO at PNY EMEA. “Working with Vertiv allows us to create an optimised environment for the latest NVIDIA platform implementations across EMEA.

“Our collaboration strengthens the channel by bringing together Vertiv’s critical digital infrastructure expertise with our advanced AI computing capabilities, enabling customers to deploy high-performance computing environments with greater speed and confidence.”

Multiple companies across the sector are currently delivering Nvidia architecture, including Nscale – which announced yesterday it will deploy GPUs with Microsoft to support hyperscale AI infrastructure.

Amber Jackson

Senior Reporter